Services

Market Maestro^SM adds value with services that increase the effectiveness of your company's market strategy, product marketing management, and business development activities. A creative and holistic approach is used in both the problem assessment and determining the marketing solution. This will maximize sales while providing a high return on marketing investment (ROI).

Strategic Marketing Management

• Marketing innovation

Identify and select new lucrative market opportunities
Define innovative customer solutions

• Marketing strategy

Use business intelligence to create a robust competitive strategy

• Marketing planning

Develop and write a marketing plan or business plan

Product Marketing Management

• New product development

Define "winner" products and bring them to market quickly

• New product introduction

Gain fast and wide acceptance of new products

• Product management / Brand management

Maximize profits of existing products, product lines

• Distribution channel design and selection
  Determine effective sales channels and channel partner strategy

• Marketing effectiveness assessment
  Evaluate and improve marketing performance

Business Development

• Customer base management

Create sales strategies to grow existing customers

• Distribution channel support

Maximize sales channel effectiveness

• Major account management

Maximize business of large and key accounts

• Big deal management

Win the largest, most important sales deals

• New customer acquisition

Identify and win new customer accounts

The scale of projects can vary from small to large. For example, small projects may be producing a product brochure or datasheet, running a sales leads generation program, or organizing a trade show. Larger projects include creating a strategic marketing plan, gathering competitive intelligence, conducting market research, creating a plan to grow sales of mature products, leading a product innovation team, or implementing a major new product launch.